Greg Zimmerman, Managing Partner: Greg is involved in all aspects of the operations of Watson Black. He has held posts in sales & marketing with Western States Import Company, Nextel Communications, Comfluence and Watson Black. Prior to joining Watson Black Limited, Greg served for seven years as Vice-President of Business Development for Comfluence, a firm specializing in outsourced marketing solutions for businesses focused on lead generation. Other positions have included Healthcare Sales Specialist and Corporate Account Manager for Nextel Communications and Sales and Marketing Manager for Western States Import Company and Regional Account Executive for Raleigh USA. Greg has received many top awards throughout his sales career including, Salesman of the Year, New Business Development Awards and Peak Performer. Greg now implements the same successful strategies for Watson Black.


Dave Meredith, Senior Director of Research and Project Management: Dave directs our research efforts and is responsible for project management. This includes sales operations, sales planning, data management, project updates, research and financial analysis. Dave also generates all Key Performance Indicator (KPI) reporting to measure performance evaluation, cost effectiveness, forecasting, incentive and bonus initiatives, data analysis, and client attrition. Before joining Watson Black, he supported sales & marketing operations for Dish Network and National Cinemedia.


Beth Cain, Senior Business Developer: Beth is responsible for business development projects and social media research for Watson Black. Beth has over 15 years of marketing experience in various industries, including publishing, manufacturing and medical. Prior to joining Watson Black, she served as the Direct Mail Manager at Newsmax Media, publisher of, Newsmax Magazine, and a variety of financial and health publications.